Off-site optimisation refers to factors that have an effect on your listing in natural search engine results.
These are not controlled by you or the coding on the website. Examples of this are things like link popularity and domain trust.
Why is Off-Page SEO important?
Search engines have been trying for years to find the best way to return the results to the searcher. To do that, they take into account on-site SEO factors (described here), and off-site SEO.
Off-site SEO gives search engines a good idea on how the World sees a particular website.
A website that is useful/popular is more likely to have external references (or links) from other websites; it is more likely to have mentioned on social media (Facebook likes, Tweets etc.) and it is also more likely to be bookmarked and shared amongst like-minded users.
A successful off-site SEO campaign is likely to generate the following benefits to website owners: Increase in rankings – The website will rank higher in the natural search results and this also generates more traffic.
Increased exposure – Higher rankings also leads to increased exposure because when a website ranks on the first page- it gets more links, more visitors and more social-media mentions.
It is like a snowball effect where one thing adds to another and then to another etc.
You have done an outstanding job on my site. It is lovely, I can't tell you how grateful I am.
I will have to tell people I paid a lot more for it Doesn't put us under cheap sites, it's too good to go there!!!
I really could not recommend them enough it will be the best money you will spend a lot of people say they can do what Mark does for a lot more money and can not.
You will make your money back in the first few weeks.
I only use my websites for advertising now don't worry about not understanding websites mark will talk you through it I will say again it's the best money I have spent just do it !!!
Thank you most sincerely for the website.
It is wonderful and you have done a fabulous job and thank you very much indeed.