Every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the Android, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too.
In the next five years, we’ll likely need to design for a number of additional inventions. When will the madness stop? It won’t, of course.
In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices.
For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. Should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another?
Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation.
The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.
As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences.
This would eliminate the need for a different design and development phase for each new gadget on the market.
Our websites are based on the uikit Modular Framework.
It is a lightweight framework, developed in LESS, that provides a comprehensive and extensive collection of HTML, CSS, and JS components. It is fully responsive and follows the mobile-first approach for a consistent mobile experience.
To avoid conflicts with custom CSS or other frameworks it uses consistent and conflict-free naming conventions, with classes name-spaced with the uk- prefix.It is notable that uikit is very small in file size, thus providing fast loading times.
Google prefers you use responsive web design to maximize SEO because it follows the one URL, one Content policy making it easy to handle page ranking, website crawling, and website indexing.
Google is rolling out new algorithms that change rank for (and that means penalize or downrank) sites that aren't optimized for mobile.
It is imperative that your site is multi-device friendly not only to satisfy user requirements but to main good rankings within Google.